Max Verstappen has got two back-to-back world championships in the past two years. He just broke the record set by Michael Schumacher and Sebastian Vettel with his 15 Grand Prix wins, 2 more than the previous set record. He is young handsome, and everything that makes him one of the most influential personalities in the world.
Yet why is he not as popular as Lewis Hamilton, or even his rivals like Ferrari’s start Charles Leclerc and Lando Norris? Probably, having two world titles is not enough for a driver if he is not engaged with fans. In this generation where the world relies on social media, if Max Verstappen remains deprived of social media engagements, he will lose the popularity he deserves.
One of the former F1 world champions, David Coulthard, recently came out to speak about Max Verstappen’s uneven social media postings. As a matter of fact, Max Verstappen’s biggest on-track enemy Lewis Hamilton, who got defeated by him in the 2022 season with 15 GP wins, got more popular throughout the year than Max Verstappen. Apart from doing great on the tracks, a driver needs to maintain social decorum too. If he wants to get appreciated and fulfill the outcomes that he deserves, then the driver will have to increase his social Media activities.
Max Verstappen Gets Advice To Be More Active On Social Media.
Apparently, Max Verstappen is the old-school type in the matter. Like the old/golden era, where there were no social media, this generation is completely different. Now a day without an Instagram update is a day when a person gets no attention. Max is still living life like the drivers of the old generations. On his Instagram, he somehow has got 9 million followers. But fans do not get to see any regular posts. Sometimes by chance, Max Verstappen posts something which his manager most probably does.
In an event organized by Red Bull, David Coulthard shared very valuable knowledge about how drivers need to be more active on social media these days. He said, “There is a lot more pressure on younger professionals these days. Being good at what you do is the one thing. But having all the social following and putting the time and effort into that. I have never lived through that generation. “However, unlike his life, Max Verstappen has a different one, because it is a completely virtual generation.
Besides, In this younger generation, where Max Verstappen is just 25 years old, he needs to get more involved with social media fans. These engagements are very important to be added to a driver’s life routine. And there is a big reason behind doing it, which is the “Business Strategy.” Having more social engagements helps increase the business of the sports team. Team Red Bull somehow maintains the continuity in posting attractive posts.
But unlike Mercedes, Red Bull does not have that many fans. And the main factor responsible for this is Lewis Hamilton. The Mercedes star has 30 million fans on Instagram. Max Verstappen posts almost every day, connecting with people from all around the world. On the other hand, the Red Bull star barely knows how to use Instagram.
