Lewis Hamilton Monster
Lewis Hamilton Monster Source: Coca-Cola Europacific Partners

Sir Lewis Hamilton and Mercedes had been going through a pretty difficult phase in the last couple of years. Moreover, they have somehow lost their way to win a race as it seems. From 2014 to 2021, the German team dominated the grid. They won every constructor championship during the turbo-hybrid era. But the change started when Toto Wolff and the great British driver joined the German team in 2013. Niki Lauda was a great mentor for both Hamilton and Wolff.

The Silver Arrows ended Red Bull’s streak in 2014. Previously, the Austrian team won back-to-back titles from 2010 to 2013. However, it seemed quite impossible to beat Mercedes in the eight-year dominance during the turbo-hybrid era. Meanwhile, there is breaking news for Mercedes and Hamilton. The energy drink partner of the Mercedes F1 team for 14 years, Monster decided to part ways. From 2024, they will sponsor McLaren. However, the important point of that news is Monster parted ways with Mercedes but not Lewis Hamilton.


Lewis Hamilton Will Stay The Face Of Monster Despite The Latter Ending Collaboration With Mercedes

Lewis Hamilton Monster
Lewis Hamilton Monster Source: Priceless Discounts

The seven-time champion will remain as the face and brand ambassador of the product. Albeit, Monster will grow a new financial partnership with the competitors of Mercedes, they will continue to back Lewis Hamiton due to his massive popularity. Recently, the seven-time champion introduced the zero-sugar edition of the Monster brand. It was a way to showcase how enduring the partnership is between him and the iconic energy drink brand. Neither Mercedes nor Monster disclosed the real reasons why they would part ways after such a long-time partnership. Anyhow, the CEO of Monster expressed his gratitude toward Toto Wolff and Mercedes.

They thanked the Silver Arrows for the positive relationship they shared for so long. Anyway, Monster.com is pretty enthusiastic about their own future endeavors with McLaren. As per Motorsport.com, Rodney Sacks mentioned Monster Energy is proud to start its new F1 journey with McLaren Racing. Moreover, they plan some exciting programs with McLaren drivers Lando Norris and Oscar Piastri. They can’t wait to go racing together in 2024 with McLaren.

When Can Mercedes Build A Championship-Winning Car Again?

Mercedes W14 McLaren MCL60
Mercedes W14 McLaren MCL60 Source: PlanetF1

Moreover, Mercedes helped Lewis Hamilton win six titles in those eight years. The only other driver from the Mercedes team who won the world championship was Nico Rosberg in the turbo-hybrid era. Later, in 2021, Max Verstappen snatched the title away from Hamilton. Albeit, Mercedes was still the dominant team in 2021. But the tables started turning in 2022. Red Bull was by far the strongest team since the cost-cap era began. On the other hand, Mercedes fell into the dumpsters.

Lewis Hamilton could not win a race in 2022. It was shocking news for the Hamilton fans because he previously won in every single season. Since 2022, Lewis Hamilton has still been winless. Fans are eagerly waiting for the great Briton to end the losing streak. Meanwhile, they also want Mercedes to provide Lewis Hamilton with a championship-winning car. Only then can he win his coveted eighth title.