Uninterrupted, the media platform co-founded by NBA superstar LeBron James is entering the world of mobile commerce.
NBA star LeBron James has invested his billion-dollar fortune into multiple fields. From claiming part ownership of many global sports clubs to owning a sports media platform, the athlete has left his footprints in many areas of sports. Recently, James took a major step in boosting his sports brand business by enabling direct consumer services.
LeBron James owns an athletic brand called “Uninterrupted” in partnership with Maverick Carter. The social media platform offers multiple services. Apart from providing timely updates on the recent events in the world of sports, the platform also sells official sports merchandise. Moreover, with LeBron’s name attached to it, the brand has received immense popularity among sports enthusiasts. Hence, the basketball athlete has taken a new step in the right direction to boost sales.
Uninterrupted, Owned By LeBron James, Turns Into A Mobile App
Uninterrupted, the media platform co-founded by NBA superstar LeBron James has partnered with Tapcart to enter the mobile commerce world. The company recently announced the launch of a new mobile app. It will allow fans to purchase exclusive merchandise and products from their favorite athletes and sports personalities. The Uninterrupted app will feature a variety of products, including apparel, footwear, and accessories from top athletes and influencers. Fans will also have access to exclusive content. That includes timely updates on the recent events happening in the world of sports.
The move into mobile commerce is not surprising for Uninterrupted. It has been expanding its brand and offerings in recent years. Moreover, Uninterrupted is not the first sports media company to enter the world of mobile commerce. Other companies, such as Bleacher Report and Barstool Sports, have launched their own e-commerce platforms in recent years. This allows the fans to purchase merchandise and products related to their content. The move to develop an app is a smart one for Uninterrupted. It will enable the company to attract more customers and engage in the direct consumer business.
King James’ Fortune Is Now Worth A Billion Dollars
NBA superstar LeBron James has officially become a billionaire, according to Forbes magazine. The publication estimates that James’ net worth has surpassed $1 billion. Not only that, it makes him the first active NBA player to achieve this milestone. Michael Jordan is the only other basketball player to reach this ultimate figure. James’ wealth is a result of his successful career as a professional basketball player, as well as his various business ventures and endorsements.
LeBron James owns a large chunk of a stake in Fenway Sports Group which allows him to own a part of multiple sports clubs globally. Moreover, the 38-year-old also signed numerous endorsement deals with some of the top brands in the world. Hence, James’ billion-dollar fortune is a collective result of his mindful and timely investments.