German brand, Mercedes Benz, has partnered with seven-time Formula One champion Lewis Hamilton for a unique sales pitch.
Lewis Hamilton stays one of the most successful race drivers in the history of Formula 1. He is a global icon for his success on and off the track. Hamilton has a massive fan following globally. Thus, associating with an icon like him has the potential to attract a lot of attention to any brand. Hence, Mercedes Benz has decided to partner with Lewis to push the sales of their newly launched sports car.
Mercedes Benz recently launched a sports car, namely the Mercedes AMG GT S E, in India. Its 4.0 liter twin-turbo V8 engine is paired with an electric motor at the rear axle to generate 831 bhp and 1,470 Nm of torque. Further, the German claimed that the car has a pickup speed of 2.9 seconds for 0-100 kmph with a max speed of 316 kmph. Apart from the fascinating specs, it’s the inclusion of Lewis Hamilton that has got the fans excited.
Buyers Of The New Mercedes-AMG GT S E To Get A Chance To Meet Lewis Hamilton
The launch event of the Mercedes-AMG GT S E Performance in India created a lot of buzzes. It was announced that customers would receive their car keys from none other than the Mercedes-AMG Petronas Formula 1 team driver Lewis Hamilton. This move by Mercedes-Benz India is a bold and unique marketing strategy that is sure to generate a lot of interest in the new car. By associating its new car launch with the seven-time World Champion, Mercedes-Benz India is sending a clear message that their new product is one of the best in its class.
Moreover, it is something that every car enthusiast should aspire to own. Furthermore, associating with a global icon like Lewis Hamilton has the potential to attract a lot of attention to the brand, not just in India but across the world. Hamilton has a massive fan following globally. Hence, his association with the new car launch is sure to create a lot of interest in the product. That could translate into increased sales and brand awareness. Hence die-hard fans in India can meet the Briton if they are willing to cash out 3.30 crore INR to buy the lucrative sports car.
Hamilton’s Million Dollar Car Collection Is Straight Out Of A Dream
Lewis Hamilton, the seven-time Formula 1 World Champion, is known for his love of cars and has a vast collection of luxury and vintage cars. His collection includes a one-of-a-kind Pagani Zonda 760 LH, a Mercedes-Benz SLS AMG Black Series, and a classic Shelby Cobra 427. He also owns a Ferrari LaFerrari, a McLaren P1, and a Mercedes-AMG Project One. All the models are highly exclusive and sought-after cars.
Lewis Hamilton has also customized many of his cars, including his Pagani Zonda and Mercedes-Benz SLS AMG Black Series, to make them unique. Hamilton’s extensive car collection is worth millions of dollars. He frequently shares photos and videos of his cars on social media. He is passionate about cars and racing and has often spoken about his love for cars.
