Ferrari to partner with energy drink Celsius sponsor in Hamilton era.

US-based Celsius Holdings expands deal with Ferrari globally.

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Last season's partnership now includes logo placement on cars.

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Founded in 2004, Celsius sold 8.5% to PepsiCo in 2022.

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Celsius eyes F1 for expansion, extends to Canada, UK, Ireland.

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Hamilton's arrival boosts Celsius's global marketing efforts.

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Hamilton switches from Monster to McLaren in 2024.

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Ferrari's previous deal was with TNT from 2012 to 2014.

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