CHEC KOUT: Lewis Hamilton Is The New Brand Ambassador Of Dior

Lewis Hamilton DIOR

Lewis Hamilton DIOR Source: The Mirror

Sir Lewis Hamilton is not just an F1 legend. But he is also a fashion icon. He is a pretty good businessman with his own clothing line, restaurant chain as well as a production house. Moreover, fans and experts credit him for transcending the sport beyond its natural realm. People know him all over the world, and that helps in increasing the popularity of Formula 1. Besides the popularity of the Netflix series Drive To Survive, if there ever has been a constant factor that increases F1’s fan base, then that is the great Briton. Michael Schumacher and Ayrton Senna have been absolute legends of the highest order.

However, Lewis Hamilton has been the biggest name in the sport ever since he made his debut in 2007. In terms of records, for instance, the most race wins and most titles, there is no one greater than Hamilton. Moreover, if any F1 driver had the most success in other areas, like fashion, then the first name that comes up is Lewis Hamilton. Lately, he has become a brand ambassador and guest designer for Dior.

   

Lewis Hamilton: New Guest Designer And Brand Ambassador For Dior

Credit: Mercedes-Benz AG

Recently, Lewis Hamilton ended his win drought of 945 days at the 2024 British Grand Prix, his home and favorite track. He is still aiming to win the coveted eighth title. That would make him the first to get there. Only time will tell if Ferrari can help the 40-year-old legend win a World Championship. But in the meantime, Hamilton hopes to finish his last season with Mercedes on a happy and winning note. Can he win more races this season? Only time can tell. Meanwhile, the French luxury house Dior announced Lewis Hamilton is going to be their menswear ambassador. Moreover, the seven-time F1 champion recently revealed the whole lookbook of the lifestyle collections that he has guest-designed.

He is famous for his bold styles as he is a fashion icon himself. This latest Dior lifestyle capsule collection expresses the boldness and singularity of the great British racer. The creative director and a long-time friend of the house, Kim Jones, looks forward to expanding the Dior Men’s modern and timeless signature. He also uses a new capsule to reinterpret the house codes season after season. Hamilton’s own personal style inspires this particular capsule. On October 17, the guest designed Dior Lifestyle capsule by Lewis Hamilton will land in stores as well as online.

The Seven-time Champion Will Aim To Win A Few More Races With Mercedes

[Peter Cziborra/Reuters]

2024 will mark the end of the epic collaboration between Hamilton and Mercedes. They have won so many championships together. From 2014 to 2021, the Silver Arrows won every constructor title. Lewis Hamilton won six Driver’s World Championships in the turbo-hybrid era.

In the last few years, things have not gone his way and the German outfit’s way. As a result, Hamilton decided to switch teams. He will join Ferrari next year. But the win in Silverstone this year will boost his confidence to another level. Perhaps he would like to win a few more races before he finally says goodbye to Mercedes.

Stay tuned to Sports News International for more such updates about your favorite F1 team.

                 

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